Guardian Automotive Limited
Cookie Policy
Last updated: 25 September 2026
This Cookie Policy explains how Guardian Automotive (“Guardian Automotive”, “we”, “us” or “our”) uses cookies and similar technologies on www.guardianauto.co.uk (“Website”).
This Cookie Policy should be read together with our Privacy Policy, which explains how we use personal data.
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website, and also allows us to improve our site.
Cookies are small files of letters and numbers that are placed on your browser or your device when you visit a website. They can enable core website functions, help a website remember information about a visit, and allow website operators and third parties to understand how a website is used.
Some cookies may process information that constitutes personal data, such as online identifiers, IP addresses or information relating to your use of the Website.
We use cookies and similar technologies for the following purposes:
The cookies used on our Website are set out in the table below. Session cookies are deleted from your computer when you close your browser. Other cookies remain stored on your computer until deleted, or until they reach their expiry date. The maximum duration for each cookie is set out below.
|
Cookie Title
|
Type of Cookie |
Purpose |
Duration |
|
guardianAutomotive |
Necessary / Functional |
Required to maintain login state. |
Session |
|
elfsight_viewed_recently |
Analytics / Performance |
Set by Elfsight in relation to the home page banner to prevent the same visitor from being counted multiple times within a short interval. |
Less than one minute |
|
_cfuvid |
Necessary |
Set by Cloudflare to enable rate limiting to distinguish between individual visitors who share the same IP address.
|
Session |
|
__cf_bm (universe-static.elfsightcdn.com)
|
Necessary |
Set by Cloudflare to support Cloudflare Bot Management. |
One hour |
|
__cf_bm (files.elfsightcdn.com) |
Necessary |
Set by Cloudflare to support Cloudflare Bot Management. |
One hour |
|
ga* |
Analytics |
Set by Google Analytics to store and count page views. |
One year, one month and four days |
|
_ga |
Analytics |
Set by Google Analytics to calculate visitor, session and campaign data, track Website usage for analytics reports, and recognise unique visitors using a randomly generated identifier. |
One year, one month and four days |
Strictly necessary cookies
Strictly necessary cookies are required for the operation, security or core functionality of the Website, or to provide a service that you have specifically requested.
Functionality cookies.
These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Analytics or Performance cookies
These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
We use Google Analytics cookies, including _ga and cookies matching the ga* pattern, to understand how visitors use the Website.
Third-party cookies and services
Some cookies are set by third parties that provide functionality or services through the Website. These third parties are:
Third parties may process information collected through their cookies in accordance with their own privacy and cookie notices. We do not control third-party cookies. Further information should be obtained from the relevant third party’s documentation.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
You can set your non-essential cookie preferences by clicking "Accept additional cookies" or "Reject additional cookies" on the cookie banner on our Website.
You may also configure your browser to block or delete cookies. Information on managing cookies in commonly used browsers usually is available from the browser provider. Please note that blocking all cookies may affect the availability or functionality of some parts of the Website.
We may update this Cookie Policy from time to time, including where the cookies or similar technologies used on the Website change. We will publish the updated version on this page and update the “Last updated” date above.
If you have questions about this Cookie Policy or our use of cookies, please contact us at: [email protected]